Clinique BIY Blend It Yourself: First Impression/Review

Clinique BIY Blend It Yourself: First Impression/Review

The newest foundation is supposed to be so versatile anyone can wear it.

Clinique recently launched the newest addition to their family of foundations. The BIY Blend It Yourself Pigment drops are meant to be mixed in with a moisturizer of your choice to give the finish and coverage you desire.

I was SO EXCITED when I heard Clinique was bringing this product on board. The idea of being able to use a product in multiple different ways makes me so excited. I love tinted moisturizers for a simple no makeup look while still achieving an even skin tone as well as a fuller coverage for a more put together, flawless finish. With this, you should be able to achieve both. So you really get the bang for your buck.

Displaying Clinique BIY

Clinique isn’t the first brand to come out with something like this. CoverFX has a wide range of pigment drops that can not only be added to a moisturizer, but also to another foundation to add coverage. You can also find a less expensive alternative from Hard Candy at Walmart, although I have yet to try this.

To give a true review of this, I used multiple different moisturizers and different amounts of the pigment to see the outcome each would give. First, I used Clinique’s Turnaround Daytime Moisturizer in rosy glow. This moisturizer is very illuminating and great for dull skin. I started off by putting about a pea sized amount in the palm of my hand and then dropped two to three drops of the BIY in. From there, just mix the two together and then apply to the skin. You can use a brush or your fingertips, both work well. A brush was a bit quicker to blend with but I feel when I used my fingertips the product kind of melted into the skin a bit better.



isplaying Clinique Dramatically Different Gel

Displaying Clinique Turnaround Moisturizer

Now, when I applied this the first time with the Turnaround moisturizer it honestly looked terrible. My pores aren’t very noticeable usually but this seeped into every pore and crevice and was very unflattering. It was disappointing as I had high hopes that this would be amazing. Alas, I did not give up here though. I removed what I just put on and used a primer this time. I decided to use the Too Faced Primed and Poreless Pure to smooth my skin and fill in the pores and lines.


Displaying Too Faced Primed and Poreless

The primer did the trick! I applied it all over my face and repeated the same steps. This time, I used Clinique’s Dramatically Different Moisturizing Gel and was blown away by the results. I did a full three drops and blended with my fingertips. My skin was so flawless. The coverage wasn’t full and you could still see my freckles a bit (which i’m totally OK with) but my skin was smooth and flawless. Primer really helped make this perfect. Another great thing about this is that you can mix it with sunscreen which will be great for beach days or going on a hike. I also used the BIY with my L’Oréal Magic Lumi Primer and achieved a really fresh dewy look.

Applying Clinique BIY

Final Verdict

Clinique’s new BIY Pigment drops are a solid 8/10. The reason I don’t give a 10 out of 10 review is solely because the lack of full coverage. Even after trying to build onto the first layer, I was not able to achieve a true full coverage.

Cost Breakdown

For a .34 oz bottle the price is $33. That comes to about 97 cents per ounce. Compare to CoverFX where it’s $44 for .5 oz, that comes out to 88 cents per ounce. All in all, I think Clinique’s BIY is a really great product as long as you use it with a primer. I will definitely be repurchasing this in a darker shade for the summer.

If you’ve used this, leave a comment below and let me know your thoughts on it!